Digital Marketing Associate Program
Become a Digital Marketing Associate with Comprehensive Training at DreamsPlus
Are you ready to dive into the dynamic world of digital marketing? The Digital Marketing Associate program is designed to equip you with the essential skills and knowledge to excel in today’s competitive digital landscape. Over the course of 20 weeks, you’ll explore key areas such as SEO, PPC, social media marketing, content marketing, analytics, and more. This program also includes specialized training in ITIL and Agile Scrum Basics, ensuring you’re well-rounded in both digital marketing and IT service management.
Program Overview
Our Digital Marketing course is meticulously crafted to provide you with a thorough understanding of digital marketing fundamentals, hands-on experience, and the specialized skills required to succeed in the industry. The course is divided into five phases, each focusing on crucial aspects of digital marketing and related skill development.
Phase 1: Digital Marketing Fundamentals (4 Weeks)
Start with the basics and build a solid foundation in digital marketing.
- Week 1: Introduction to Digital Marketing
Get an overview of digital marketing, understand key channels and platforms, and learn about the metrics that matter.
- Week 2: Search Engine Optimization (SEO)
Master keyword research, on-page optimization, and link-building strategies to enhance your website’s visibility.
- Week 3: Pay-Per-Click (PPC) Advertising
Learn the ins and outs of Google Ads, from campaign setup to ad copywriting and landing page optimization.
- Week 4: Social Media Marketing
Explore top social media platforms, content creation strategies, and social media advertising.
Phase 2: Content Marketing and Email Marketing (4 Weeks)
Deepen your knowledge in content creation, distribution, and email marketing.
- Week 1: Content Marketing
Develop a robust content strategy, learn content creation techniques, and discover the best ways to distribute your content.
- Week 2: Email Marketing
Plan and execute effective email marketing campaigns, from list building to segmentation and automation.
- Week 3: Blogging and Guest Blogging
Learn how to create impactful blog content, optimize it for SEO, and leverage guest blogging for outreach.
- Week 4: Video Marketing
Discover the power of video marketing, including strategy, creation, and distribution techniques.
Phase 3: Analytics and Reporting (4 Weeks)
Gain the skills to analyze data and generate actionable insights.
- Week 1: Google Analytics
Set up and configure Google Analytics, track goals, and optimize conversions.
- Week 2: Data Analysis and Interpretation
Dive into data analysis, visualization, and reporting to make data-driven decisions.
- Week 3: SEO Analytics and Reporting
Monitor SEO performance, track keywords, and analyze backlinks.
- Week 4: Social Media Analytics and Reporting
Measure social media engagement, analyze ROI, and understand attribution modeling.
Phase 4: Specialized Skills (4 Weeks)
Develop advanced skills in niche areas of digital marketing.
- Week 1: Influencer Marketing
Learn how to identify influencers, plan campaigns, and measure their success.
- Week 2: Affiliate Marketing
Understand affiliate marketing strategies, set up programs, and manage campaigns effectively.
- Week 3: Mobile Marketing
Explore mobile marketing strategies, including app marketing and mobile web optimization.
- Week 4: E-commerce Marketing
Master e-commerce strategies, product marketing, and techniques to reduce shopping cart abandonment.
Phase 5: Hands-on Experience and Project Work (4 Weeks)
Put your knowledge to the test with real-world projects.
- Weeks 1-4: Project Work
Apply what you’ve learned in real-world scenarios, working on projects that deliver tangible results.
Related Skill Development
In addition to digital marketing expertise, our program includes:
IT Service Management Process (ITIL v4 Foundation)
- Understand the ITIL framework, service management, service value chain, and digital transformation principles.
Project Management (Agile Scrum Basics)
- Gain insights into the Agile Scrum framework, roles, events, and values that drive successful project management.
Global Certification Guidance
DreamsPlus provides guidance for global certifications in data analytics, ITIL, and Scrum. While certification fees are not included in the program, we offer comprehensive support to help you prepare for these exams.
Additional Support: Internship and Placement Coaching
Complete your training with a one-month internship and placement