Digital Marketing Certification Syllabus

Course Overview:

Welcome to the Digital Marketing Mastery Program. This comprehensive course aims to equip you with the essential skills and knowledge needed to thrive in the dynamic realm of digital marketing. This curriculum will help you become ready for an exciting future in digital marketing by fusing academic understanding with real-world applications.

1. Introduction to Digital Marketing

•  Overview of Digital Marketing
•  Traditional vs. Digital Marketing
•  Key Concepts and Terminologies
•  Digital Marketing Trends and Future

2. Website Planning and Development

• Understanding Websites and Domain Names
•  Basics of HTML and CSS
•  Website Planning and Strategy
•  Website Development Platforms (WordPress, Wix, etc.)
•  User Experience (UX) and User Interface (UI) Design
•  Responsive Design and Mobile Optimization

3. Search Engine Optimization (SEO)

•  Introduction to SEO
•  Keyword Research and Analysis
•  On-Page SEO Techniques
•  Meta Tags, Header Tags, URL Structure
•  Content Optimization
•  Internal Linking
•  Off-Page SEO Techniques
•  Link Building Strategies
•  Social Bookmarking
•  Guest Blogging
•  Technical SEO
•  Site Speed Optimization
•  XML Sitemaps
•  Robots.txt
•  Local SEO
•  SEO Tools (Google Analytics, Google Search Console, SEMrush)

4. Content Marketing

• Content Marketing Strategy
• Content Creation and Curation
• Blogging and Guest Blogging
• Visual and Video Content
• Content Distribution and Promotion
•  Measuring Content Performance

5. Social Media Marketing (SMM)

•  Introduction to Social Media Marketing
•  Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.)
•  Creating Social Media Profiles and Pages
•  Social Media Content Strategy
•  Social Media Advertising
•  Community Management and Engagement
•  Social Media Analytics and Reporting

6. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

•  Introduction to SEM and PPC
•  Google Ads (AdWords)
•  Search Campaigns
•  Display Campaigns
•  Video Campaigns
•  Shopping Campaigns
•  Remarketing
•  Ad Copywriting and Extensions
•  Bidding and Budgeting Strategies
•  Quality Score and Ad Rank
•  Measuring and Optimizing Campaigns

7. Email Marketing

•  Introduction to Email Marketing
•  Email Marketing Platforms (MailChimp, Constant Contact, etc.)
•  Building Email Lists
•  Crafting Effective Email Campaigns
•  Subject Lines
•  Email Copy and Design
• Automation and Drip Campaigns
• Analyzing Email Campaign Performance

8. Analytics and Data Insights

•  Introduction to Web Analytics
•  Setting Up Google Analytics
•  Understanding Key Metrics and KPIs
•  Creating Custom Reports and Dashboards
•  Conversion Tracking and Goal Setting
•  A/B Testing and Multivariate Testing

9. Digital Marketing Strategy and Planning

•  Creating a Digital Marketing Plan
•  Budget Allocation and ROI Measurement
•  Integrated Digital Marketing Campaigns
• Case Studies and Best Practices

10. Tools and Technologies

•  Overview of Digital Marketing Tools
•  CRM Tools (HubSpot, Salesforce)
•  Marketing Automation Tools (Marketo, Pardot)
•  Social Media Management Tools (Hootsuite, Buffer)
•  SEO Tools (SEMrush, Ahrefs)
•  Analytics Tools (Google Analytics, Mixpanel)

11. Capstone Project

•  Developing a Comprehensive Digital Marketing Plan
•  Real-world Scenario and Problem Solving
•  Project Presentation and Feedback

12. Certification Exam Preparation

• Review of Key Concepts
• Practice Tests and Quizzes
• Exam Strategies and Tips